SCIENTIFIC COMMITTEE

Dr. Theodore Chadjipadelis, Professor of Applied Statistics in the department of Political Sciences of the University of Thessaloniki, was awarded his Doctorate by the University of Thessaloniki where he has worked since 1980.

He was member of the board of the Centre for Educational Research, national representative of the Ministry of Education in EUROSTAT and national representative for the 6th framework program of the E.U. He was a member of the board of the University of Western Macedonia and appointed head of the Dept. of Balkan Studies.

He is the head of the laboratory of Applied Political Research. He is member of the board of the national committee for the reforms in administration in Greece (ministry of Interior) and member of the board of the Institute for Local Government (Greek Local government authorities).  He is appointed by the minister of Interior as a member of the committee for administrative and electoral reform in Greece (ministry of Interior). He is also a member of polls evaluation committee appointed by the Association of Greek Market and opinion research companies after the initiative of the ministry of Mass Media and Communication.

He participated in the world delegation of Statisticians (18 members) who visited China in October 1997 within the context of the Citizen Ambassador Program of People to People International. The aim of the program was to study the necessary adjustments had to be done in order China to be embedded in a common statistical framework according to the official statistical data, statistics education and inter-firm training program for the use of statistical data and statistical packages. Within this framework co-operations with state and private organisations have been developed.

He was responsible for the project "Professional and Academic upgrading of the primary education teachers" funded by E.U. for the following counties: Thessaloniki, Imathia, Pella, Chalkidiki, Pieria, Serres and Kilkis. This project is a part of a more general effort at a national level to upgrade the university diploma of 2500 primary school teachers (there are 12000 in the entire country).

He participated in over 100 conferences in Greece and abroad. He has about 60 publications in major statistical and political journals in Greece and abroad. As a private consultant he have been involved in many major projects on statistics education, on social exclusion, on electoral behaviour, on urban and regional planning and innovation in Greece and abroad. He also has been involved in many public opinion surveys from 1993 until now. He is involved in COST action IS0806 “the European Voter” as member of the managing committee, in the Comparative Candidate Survey as head of the Greek team and he is also involved as country collaborator in PIREDEU Collaborative Project (Capacities Programme).

He has served as a member of the scientific team of the research project Early Statistics: Enhancing the Teaching and Learning of Early Statistical Reasoning in European Schools funded in the SOCRATES-COMENIUS framework.

His research areas are: Mathematics and Statistics Education, Electoral behaviour, Electoral geography, Public opinion research methods, Political analysis, Graph theory, Social statistics, Social networks, Ecological inference, and e-Government.

Cristian Andrei is a political consultant and also political marketing researcher. He is founder and the president of the Romanian Political Marketing Association. He worked as a senior consultant for Mathesis Foundation and Insomar - Institute for Marketing and Opinion Research, in local and nationwide political campaigns and research projects.

He has also worked for the Romanian Government on civil society matters and founded and developed a political science students and alumni organization, Civitas99.

His background is mostly political science and his research interests are the mass-media impact on voting behaviour, electoral systems and political strategy building.

Joseph Ben-Ur is an Associate Professor of Marketing, Marketing Management and Consumer Behavior at the University of Houston - Victoria. He has published in Management Science, Energy Economics, and Psychology and Marketing on various issues including advertising, pricing, e-commerce and political marketing. In political marketing, he highlights the potential that certain marginal differences between voters offer presidential candidates in terms of their support base and communication strategies.

Wojciech Cwalina, Ph.D., is Assistant Professor in the Department of Marketing Psychology at the Warsaw School of Social Psychology (Warsaw, Poland). His research specialties include political marketing psychology and analysis of media coverage. He is an author of the book: Television Political Advertising (2000), and co-author with Andrzej Falkowski: Political marketing: Psychological perspective (2005). Among his publications are numerous articles in psychological and marketing journals (e.g. in Media Psychology; Journal of Political Marketing; Journalism Studies, Polish Psychological Bulletin) and chapters in books about political marketing and mass communication (e.g. Handbook of Political Marketing edited by B.I. Newman; Sage 1999; Television and politics in evolving European democracies edited by L.L. Kaid; Nova Science, 1999; Branding and advertising edited by F. Hansen and L.B. Christensen, Copenhagen Business School, Denmark, 2003; The Sage handbook of political advertising edited by L.L. Kaid and C. Holtz-Bacha; Sage, 2006). He is member of editorial board Journal of Political Marketing. He worked as a marketing specialist, campaign advisor and media consultant in election campaigns.

Department of Marketing Psychology, Warsaw School of Social Psychology, Ul. Chodakowska 19/31, 03-815 Warsaw, POLAND, e-mail: wcwalina@swps.edu.pl

NAME : Dafermos Vassilis.

BIRTH DATE: 21-06-55.

STUDIES: Mathematics in University of Crete. Master and PhD thesis, from the same University (both in high level marks).

POSITION IN UNIVERSITY OF CRETE: Temporary Associate Professor of Social Statistics, Department of Political Sciences.

RECENT PUBLICATIONS: Dafermos (2005 in Greek) ‘Social Statistics Using SPSS’, publications ZHTH, Thessalonica. Dafermos (2009 in Greek) ‘ Exploratory Factor Analysis Using SPSS and Confirmatory Factor Analysis Using LISREL’, publications GIOURDAS, Athens. Dafermos (2009 in Greek). ‘Detecting structure in Greek citizens’ personal data, concerning their attitude to norms and value patterns’. DATA ANALYSIS BULLETIN, issue 10/09, pp.113-131. Vivilaki, V., Dafermos,V., Kogevinas, M., Bitsios, P. and Lionis, C. (2009). ‘The Edinburgh Postnatal Depression Scale: translation and validation for a Greek sample’, BMC PUBLIC HEALTH, 9:329.

RESEARCH   INTERESTS: Forecasting Analysis, Logistics Regression Analysis, Multidimensional Scaling, Path Analysis, Exploratory and Confirmatory Factor Analysis, Cluster Analysis, Sampling Techniques, Structural Equation Modelling, Loglinear Models, Repeated Measures Models.

KNOWN STATISTICAL AND MATHEMATICAL PACKAGES: SPSS, STATISTICA, MINITAB, SPSS EXACT TESTS, WIN_MAX, NUD*IST VIVO, ANSWER TREE, STATGRAPH, AMOS, S-PLUS, LISREL, EQS, MAD, SAMPLE POWER. MATHEMATICA,  MATLAB, AND MAPLE.

Andrzej Falkowski, is a Professor of Psychology and Marketing and Head of the Department of Marketing Psychology at the Warsaw School of Social Psychology (Warsaw, Poland). His research specialty is cognitive psychology, including consumer behavior, marketing, and political advertising. He is a Fulbright Scholar (University of Michigan). His publications include numerous articles in consumer behavior, political marketing, and cognitive psychology journals, as well as chapters and books including Television and Politics in Evolving European Democracies (New York: Nova Science, 1999), Psychology of Consumer Behavior (GWP: 2001), Cognitive Psychology in Practice: Marketing and Advertisement (GWP, 2002). He is advisory editor of the Handbook of Political Marketing (Thousand Oaks: Sage, 1999), and editorial board member of Journal of Political Marketing (Haworth Press.).

Kostas Gouliamos is Professor and Vice-Rector / Research & External Relations / Cyprus College-Nicosia, Cyprus.

He has, currently, appointed Member of the Standing Committee SCH of the European Science Foundation (ESF) for the years 2005-2008.

After doing doctoral research at Carleton University (Canada) and receiving his PhD from Pantios University (Greece), he spent many years teaching as Professor and Researcher of Communication in various North American and European Universities. He has served as an elected Secretary (1994-1996) of RUSELC, a Canadian interdisciplinary and interuniversity Research Center.

Recently, the top 20 Universities in the World has selected Professor Gouliamos publications/research work for their libraries or/and their curricula. He has widely published on a broad range of topics in communication marketing, culture, geopolitics, mass media as well as ethics and social responsibility.

Professor Gouliamos has contributed to two Global Report Series on 1) “Media Ownership and Control in the age of Convergence”, and 2) “Cultural Ecology-the changing dynamics of Communications”, published by the International Institute of Communications (London, England).

His most recent co-authored book- with W. Anselmi-“Happy Slaves-a duologue on multicultural deficit”(2005,Guernica-Toronto/Buffalo/Chicago) offers a critical account of the historical processes and institutions that have shaped the development of modern exclusionary politics. He has also published the book “Sacred Fallacies”, essays on political and cultural communication (2004,Gabrilides-Athens). He is the co-author of the book “Elusive Margins- consuming media culture and ethnicity” (1998,Guernica-Toronto/New York) and co-editor of  “Mediating Culture –the politics of representation”(1994, Guernica-Montreal/New York). Chapter authors of this book include Noam Chomsky, Cornelius Castoriadis, Nicos Poulantzas, Robert Babe et .He has produced seven books, over six chapters and more than seventy articles in academic and sociocultural journals.

Professor Gouliamos has undertaken special consultancy work on strategic communication marketing and image issues in various international and national organizations-including Government of Canada, Government of Greece, European Union, NGO’s and private Organizations. Professor Gouliamos has lectured as visiting scholar and done research consultations in more than eight countries, including U.S.A., Canada, Germany, England, France, Denmark, Belgium and Greece.

Phil joined Otago as Professor of Marketing in July 2004 and teaches across the marketing spectrum. He has particular interests in Branding, Corporate Reputation, CSR, Lobbying, Networks, Political Marketing and Public Affairs particularly in Business, Government and Not for Profit sector markets. He was previously Co-Director of the Centre for Corporate and Public Affairs and a Reader in Marketing and Public Affairs at Manchester Metropolitan University Business School. He is a past chairman of the UK based Academy of Marketing, member of the Chartered Institute of Marketing Academic Senate and the Global Marketing Board of the American Marketing Association. He is International Research Director of the European Centre for Public Affairs and past chairman of its Research Committee.

He is co-editor of the Journal of Public Affairs and a member of a number of international editorial and advisory boards. He has over 150 publications in the area of communications, lobbying, political marketing, public affairs, relationship marketing and international trade in such journals as the European Journal of Marketing, Journal of Communication Management, Management Decision, Journal of Marketing Management, Journal of Psychology and Marketing and Journal of General Management. His latest book is European Business and Marketing: Strategic Issues with Frank Macdonald published by Sage in March

He has been a parliamentary candidate at both national and European levels and has been a campaign advisor in the last 4 UK General Elections. He has a particular research focus on three key areas, Campaign Fundraising, Government Regulation and Public Affairs. He is one of the founders of the recently launched US based Journal of E-Government and the Journal of Political Marketing.

Dr. Stephan C. Henneberg is a Senior Lecturer (Associate Professor) at the Manchester Business School, University of Manchester, UK. His current research interests are in the areas of strategic marketing, relational marketing, consumer behaviour, and social and political marketing. He publishes regularly on issues of political marketing, e.g. in the Journal of Marketing Management, Journal of Political Marketing, and Journal of Public Affairs. Stephan has organised several international conferences and PhD colloquia on political marketing. He has edited a book of readings on “The Idea of Political Marketing”, Praeger, 2002, together with N. O’Shaughnessy.

Contact information: Dr. Stephan C. Henneberg, Manchester Business School, Booth Street West, Manchester M15 6PB, United Kingdom, Tel.: +44-(0)161-3063465, E-Mail: stephan.henneberg@mbs.ac.uk

Dennis W. Johnson is professor of political management and former associate dean at the George Washington University Graduate School of Political Management, Washington, D.C.  His most recent writings include Campaigning in the Twenty-first Century (co-authored with Gary Nordlinger, forthcoming, 2010);  The Laws that Shaped America (2009);  No Place for Amateurs:  How Political Consultants Are Reshaping American Democracy, 2nd ed. (2007).  He is the editor of the Routledge Handbook on Political Management (2009) and Campaigning for President 2008:  Strategy and Tactics, New Voices and New Techniques (2009).  He is the founding editor of the Graduate School of Political Management Series on Applied Politics and is senior editor of the Journal of Political Marketing.

Dimitrios Karapistolis received his B.Sc. degree from the Aristotle University of Thessaloniki, Greece in 1973, after a 4 years study in the School of Sciences, field of Mathematics. In 1987, he received his M.Sc. degree from the School of Economics of the Aristotle University of Thessaloniki, Greece. In 1996, he pursued a doctoral thesis entitled “Creation of software for the composition of a solvent portfolio using methods of data analysis” from the Department of Applied Informatics of the University of Macedonia, Thessaloniki, Greece. He is now a Full professor at the Division of Marketing at the School of Business Administration and Economics, Technological Educational Institute of Thessaloniki, where he is engaged in research, lectures (author of books and lecture notes in Greek), laboratory courses and supervision of dissertations in the scientific fields of Statistics, Data Analysis, and Portfolio Management.

His involvement with those research areas has led to the co-authoring of over 20 articles in peer-reviewed journals and more than 25 papers in international conferences. Prof. Karapistolis has served as a regular reviewer in many international journals and has been involved in various editorial activities. He is permanently included in the Technical Program Committee of many conferences and has been the organiser and Technical Program Chair of a number of conferences. Since 1990, Dr. Karapistolis has been involved in many European and National Projects.

Prof. Karapistolis has held several academic and consolatory positions. Currently, he serves as Director of the Division of Marketing at the School of Business Administration and Economics, Technological Educational Institute of Thessaloniki (2006-20010).

Finally, he has developed three financial software, namely: Mutual Funds Manager (M.F.M), Professional Portfolio Manager (P.P.M) and Methodes d’ Analyse des Donnees (M.AD)

Dr. Bruce I. Newman is currently Professor of Marketing at DePaul University, Journal of Political Marketing Editor, and Williams Evans Visiting Fellow, University of Otago, New Zealand

Professor Newman was a Visiting Scholar at the Institute of Government at the University of California Berkeley (2001©2002) and in the Department of Political Science at Stanford University (2002©2003). Dr. Newman is the founding Editor in Chief of the Journal of Political Marketing, published by The Haworth Press in New York www.haworthpressinc.com). He is one of the leading experts in the world on the subject of Political Marketing. He combines an expertise in marketing and politics with his knowledge of consumer psychology and statistical applications. He has published 9 books and numerous articles on the subjects of marketing, political marketing and consumer psychology, including The Marketing of the President (1994) and the Handbook of Political Marketing (1999). Dr. Newman's books have been published and translated into Hungarian, Italian and Korean. Bruce's articles have appeared in both scholarly journals and popular press. Dr. Newman has given 30 Keynote lectures in 12 different countries over the past 18 years. Bruce is represented by the Authors Unlimited Lecture Bureau, located in New York City; and by World Class Speakers & Entertainers, located in Agoura Hills, California (www.speak.com). In 1993, Dr. Newman received the Ehrenring (Ring of Honor) from the Austrian Advertising Research Association in Vienna for his research in political marketing. He is the first American recipient of this award in the 30 years it has been awarded. Bruce served as an advisor to the Clinton White House from 1995©1996

Antonia Cristina Perdigao has a Master in Philosophy by the Portuguese Catholic University of Lisbon; she was enrolled in an interdisciplinary PhD Thesis on Political Marketing within a Doctoral Program on Sociology of Communication and Culture; she also is an Assistant Professor at ISPA – University Institute in Lisbon (the oldest and honourable College of Psychology in Portugal).

As a PhD Student, her doctoral dissertation was distinguished with the attribution of a prestigious grant by Foundation for Science and Technology in Lisbon, which is supported by European Union Funds; she is a researcher of the Philosophy and Social Sciences Research Unit at the Higher Institute of Applied Psychology in Lisbon; and also an external collaborator of the LabCom – On-line Communication Lab of the University of Beira Interior in Covilha. She is a member of several Professional Associations and she also subscribes to several scientific publications like the Journal of Political Marketing; the Journal of Public Affairs; or the Journal of Global Ethics.

As an Assistant Professor, she has been lecturing courses on Epistemology and Theoretical Models of Psychology; Philosophical Anthropology; Ethics and Deontology; Ethics and Human Rights; Economy, Society and Civilisation; History of Psychology; and Sociology.

She has been publishing and presenting papers related with both of these activities and her main scientific fields of interest are: political marketing, ethics, philosophical anthropology, electoral behaviour, and cultural studies.

Leon G. Schiffman, Ph.D., earned his doctorate in business from the City University of New York after receiving an M.B.A. from the City College of New York and a B.B.A. from Pace University. He was previously the Lippert Distinguished Scholar of Marketing at the Zicklin School of Business of Baruch College of the City University of New York. Prior to his position at Baruch, he was Professor and Chairperson of the Marketing Department at the Graduate School of Management at Rutgers University, and a member of the faculty at Pace University.Professor Schiffman is a nationally recognized expert on the behavior of the older consumer. His pioneering research on the elderly consumer, especially his studies of the psychological and sociological aspects of perceived age and innovative behavior of older consumers has been published in numerous marketing journals and frequently referenced by other researchers.

He has authored or co-authored a variety of monographs and books including Consumer Behavior, 8th edition (Prentice-Hall, 2004), a leading book on this subject.The recipient of various awards and honors, Dr. Schiffman received two awards for outstanding teaching in 1997 and 1998 As a research practitioner with more than 25 years of business experience, Dr. Schiffman has conducted qualitative and lifestyle research for such national and international firms as AT&T, Citibank, The Hertz Corporation, Lever Brothers, Mobil Oil and Patek Phillipe

Elaine Sherman is a Professor of Marketing and International Business at the Frank Zarb School of Business of Hofstra University in New York., U.S.A. . Dr Sherman also conducts political and social polls; including more than17 years of polls for a Long Island all news TV station. Dr. Sherman is the author of over 50 journal articles and other research publications on a variety of topics, including many on political marketing. She is a senior editor of the Journal of Political Marketing, and has published articles in this Journal. In addition, she has delivered over 100  presentations relating to her research at conferences in more than twenty countries in 5 continents, including many on political marketing.

Dr. Antonis Theocharous studied for a BA in Business Administration at the Business School of the University of Sunderland, United Kingdom, before starting a doctorate at the same institution in 1997; working on the subject of political instability and its effects on tourism in the Eastern Mediterranean. He was also a visiting lecturer at the University, teaching undergraduate modules and the research methods module of the University's MBA course.

Following his return to Cyprus he joined a market research firm before moving on to become a consultant developing data management systems for several large local firms. In 2002 he was employed at Cyprus College as an Assistant Professor in Marketing. In October 2004 was appointed as the Director of the Research Support Center.

His particular interests lie in quantitative methods and their potential for forecasting, and he has published a number of papers on the subject. He is currently the Scientific Coordinator of several national and EU research projects

Professor Dr. Petros Tomaras is a member of the educational personnel of the Technological Educational Institution of Athens Greece in the Marketing Department. He has academic and professional background and previous experience in SA Companies and Organisations of the public sector. In the past he has served as the Manager and Vice President of main Greek Hospitals. He is the author of four Marketing books and coauthor in two more. His main research interests are in the fields of the Marketing and Marketing Research.